What to Include on a Small Business Website (Checklist)

Building a small business website? Whether you’re DIYing it or hiring a pro, it helps to know what pages and features are essential.

Think of your website as a virtual storefront. Just like a physical store, it should be clear, easy to navigate, and built to convert casual visitors into paying customers.

Here’s a complete checklist of what to include on your business website in 2025.

✅ 1. A Clear Homepage That Tells Visitors Who You Are

Your homepage should answer three questions within seconds:

• What do you offer?
• Who do you serve?
• Why should someone trust you?

Must-haves:

• Value proposition or tagline
• Strong headline and subhead
• CTA buttons (e.g., “Get a Quote,” “Book Now”)
• Hero image or service visual
• Brief intro to your services

✅ 2. About Page That Builds Trust

Tell your story. People work with businesses they feel good about.
Include:

• Company history or mission
• Founder/team bio(s)
• Certifications, awards, or values
• Real photos—not just stock

✅ 3. Services Page That Explains What You Do

For service-based businesses, this is your core conversion page.
Include:

• Descriptions of each service
• Pricing or packages (if possible)
• Service area (especially for local SEO)
• FAQs or process breakdown
• Testimonials or trust indicators

💡 Explore types of websites →

✅ 4. Contact Page That’s Easy to Use

Make it dead simple to reach you.

Include:

• Contact form
• Phone number & email
• Business address (if relevant)
• Map or directions
• Social media links

✅ 5. Optional but Valuable Extras

📋 Quick Checklist Summary

✅ Homepage
✅ About
✅ Services
✅ Contact
✅ Mobile-friendly design
✅ Basic SEO setup
✅ Speed optimization
✅ Google Analytics & Search Console

Final Thoughts

The best websites aren’t the flashiest—they’re the clearest. Whether you need a 5-page starter site or something more complex, WebDevSD can help you create a site that’s simple, smart, and built to grow.

💬 Learn more about our affordable packages